Male Gaze - Music video example

'I know you want me' is a song by Pitbull with the video being of him and half naked women dancing in seperate clips and then dancing around him. The lyrics 'I know you want me' in itself is a perfect example of Male Gaze being put to work, never mind the video itself. The women all have automatic desire for the man, who is egotistical and doesn't pay hardly any attention to the women. Shots of the women go from full body shots showing their sexualised bodies before going to close up shots of the womens faces who have a desiring look in their eyes. The background throughout the video is white, a colour of innocence and purity that suggests the men watching the video should not feel guilty of how they are looking at the women. The women in the music video are for the 'visual pleasure' of the males watching the video. They are simply 'there to be looked at.' The women are passive objects of desire for the male singer in the video which translates to the people watching the video. The stereotypical male fantasy is created for the men watching the video, as they are intended to imagine themselves in the video. Voyeuristic looking is involved with the white colour in the background of the video, removing guilt. Fetishistic looking is involved when building up the women as beautiful and good looking but also giving the feeling they are passive and up for anything.